Epic Traffic Systems Review – Paid Media Traffic Part I

by admin on June 3, 2010

I’m going to continue my Epic Traffic Systems Review with a look at the Epic Traffic Systems Paid Media Traffic component. Like the other modules, the developers have not yet released a lot of information. However, considering that the module is being developed by Jon Shugart, the developer of Keyword Rockstar, we can make a pretty good guess as to some of the likely features. I think the Paid Media Traffic module is likely to be a souped -up version of his Keyword Rockstar, perhaps adding some additional features, and likely designed to be tightly integrated into the other two core components of Epic Traffic Systems. So, for purposes of this initial Epic Traffic Systems Review, I’m going to introduce you to Keyword Rockstar. Later as more details come out, I’ll write another installment to my Epic Traffic Systems Review and try to fill in some of the blanks.

I’ve been an active user of Keyword Rockstar for just under one year and I think that it is a fantastic bit of software. I use it for all my paid media campaigns. In fact I’ve already started running an Epic Traffic Systems campaign on Google Adwords, both for search and for the content network, which I created using Keyword Rockstar. What the program does is largely automate the creation of paid advertising campaigns from start to finish. I’ll get into more details with Part II of the Paid Media portion of my Epic Traffic Systems Review, but in this overview let me just say that KR makes it very easy to quickly launch a paid advertising campaign on several different platforms.

A criticism of the early iterations of Keyword Rockstar was that it was painfully slow in gathering keywords. You know what? It really truly was incredibly slow. I once let it run all day and night before it finished its assigned task. The problem wasn’t so much that it was slow, but that it was capable of downloading tens or even hundreds of thousands of keywords, plus boatloads of data for each individual keyword–that took a lot of time. Back then you could control the problem by being judicious in deciding how wide and deep to make your search, and by limiting the amount of data you would request. By selecting only the minimum amount of data necessary to create a campaign you could gather the data fast enough that you didn’t need to reintroduce yourself to your computer when it was finished.

Well, Jon Shugart isn’t a pump and dump software developer. He listens to client concerns and is constantly working to improve his software. He has made so many improvements in this program over the year that I’ve been using it that it would hardly be recognizable to an early user who hasn’t opened it recently. The speed issue is just one example. I don’t know exactly how he did it, but instead of collecting keywords at glacial pace it now does it at the speed of light. In fact, from start to finish, including creating multiple banner ads, it is possible to research, create and upload a campaign in about one hour!

One interesting side-note to this portion of my Epic Traffic Systems Review is that despite the amazing functionality of Keyword Rockstar, many internet marketers still aren’t familiar with it. That is because Jon Shugart adopted a very unique marketing model. Keyword Rockstar may be the only IM product to amass more than one million dollars in sales without ever being officially “for sale.” If you have ever visited the sales page you will have seen that there is no way to buy the product. That is because Jon has marketed Keyword Rockstar pretty much exclusively via webinars for clients of his affiliates!