Epic Traffic Systems Review – Paid Media Traffic Part 2

by admin on June 8, 2010

This Epic Traffic Systems Review will look at Keyword Rockstar in more detail. When you first open the program to start a new campaign you select the “Keyword Research” Module and click to start a new project. You will be presented with several options, including data sources, breadth of keyword expansion, choices of stats to collect, filtering and geo restrictions. The first step is to enter a seed keyword or multiple seed keywords. You can also enter URLs to seed the keyword research.

Once you hit the start button you the program will generate your keywords faster than you expect. It depends on how much data you ask it to return, of course, but since that last couple of revisions I have been shocked at how fast it is. The data is presented in a unique structure that allows you to drag and drop various filters to manipulate the keyword data. Personally I don’t spend a lot of time playing around with my keywords because I want to get right on with building the campaign.

At this point you have the option of building a content, placement, search or media buy campaign. You aren’t limted to just one, of course, but you will build each one separately. Typically I will build both a search and a content network campaign for Google and perhaps Yahoo or Bing., starting with the search campaign. With the latest version of Keyword Rockstar, just a month or two old, the campaign build is done via a slick wizard style interface. Each of the various options are presented in turn, grouped several per screen when related. Keyword Rockstar provides a ton of options and tools involving things such as keyword grouping, geo targeting, misspelling generation, keyword grouping, token insertion, tracking code insertion etc., etc. It doesn’t do tracking itself, but has a built in tool to facilitate Tracking202.

Next the wizard takes me to tool for creating my ads, whether they be text ads or banner ads. The banner ad creator is really cool. It will create static gif ads or animated gifs or animated flash ads extremely fast. Unlike the earliest versions of the banner ad creator which was introduced around the end of 2009, the most recent version has tons of built in editing capabilities. You can use the banner ad creator to whip out ads quickly (or upload network provided ads), or spend lots of time fine tuning and tweaking your ads. Finally, in one of the coolest tricks added by the latest upgrade, with a click of a button you can upload your campaigns directly to Google, Yahoo or Bing, right from Keyword Rockstar.

I think I mentioned in my previous Epic Traffic Systems Review article that Jon Shugart listens to his customer’s concerns and is constantly improving and tweaking his software. Lots of software developers promise the moon but deliver zilch. Well, back in November of 2009 I attended the Keyword Rockstart seminar in Atlanta where Jon talked about all the great features and upgrades he had planned. I’ve got to tell you that I am really impressed to see just how much of that talk has become reality! If my experience with Keyword Rockstar is any indication of the kind of product Jon Shugart will deliver in Epic Traffic Systems, this is one product you will not want to miss out on!